Privacy Policy – Firmwear
1. Introduction
Firmwear is operated by an individual sole trader based in the United Kingdom. We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using this Website, you agree to the terms of this Privacy Policy.
Name: Firmwear
Email: support@firmwear.tech
Website: https://firmwear.tech
3. Information We Collect
We may collect the following personal data from you:
– Contact information such as name, email address, and shipping details;
– Payment information via PayPal or Stripe;
– Information about your use of our website, including analytics data collected via Google Analytics;
– Marketing preferences if you subscribe to our newsletter or other communications.
4. Use of Personal Data
We process personal data for the following purposes:
– To fulfil orders and provide customer service;
– To manage payments;
– To send newsletters and promotional communications if you have opted in;
– To improve our website and services through analytics and research.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience. Cookies may be used for functional, analytical, and marketing purposes. Marketing cookies are optional and can be declined or adjusted through your preferences.
6. Legal Basis for Processing (UK & EU)
Where applicable, we process personal data based on:
– Your consent;
– The necessity of processing for the performance of a contract (e.g., order fulfilment);
– Compliance with legal obligations;
– Legitimate interests, such as improving our website and services.
7. Sharing of Personal Data
We do not sell your personal data. We may share your data with third parties only where necessary to provide services, including:
– Payment processors (PayPal, Stripe) to complete transactions;
– Hosting providers (Hostinger, WordPress, WooCommerce) for website operation;
– Shipping companies for order delivery;
– Marketing providers for sending communications, only if you have opted in.
8. International Data Transfers
By using our website or services, you acknowledge that your personal data may be transferred, stored, and processed outside your country of residence. We take reasonable steps to ensure your data is protected in accordance with applicable privacy laws.
9. Data Retention
We retain personal data only as long as necessary to provide services or comply with legal obligations. Once data is no longer required, it will be securely deleted or anonymised.
10. Your Rights
You have the following rights regarding your personal data:
– Access to your data;
– Correction of inaccurate or incomplete data;
– Deletion of personal data (“right to be forgotten”) where applicable;
– Restriction of processing;
– Objection to processing for direct marketing or other purposes;
– Data portability where technically feasible.
To exercise these rights, please contact us at support@firmwear. We will respond within the applicable statutory timeframe.
11. Children’s Privacy
Our products may be suitable for children. Minors should only provide personal information under the supervision and consent of a parent or guardian. Parents or guardians should be present when a minor uses our website or provides personal data.
12. Security Measures
We implement reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure.
13. Third-Party Links and Services
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Users are encouraged to review the privacy policies of any third-party sites they visit.
14. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Latest Update” date. Continued use of our website constitutes acceptance of any modifications.
15. Contact Information
For questions, concerns, or to exercise your privacy rights, please contact:
Email: support@firmwear.tech
Latest Update: November 12, 2025